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Public relations” (PR) is a loosely used phrase in Nigeria. Many have come to believe, especially accountants, that it is the account-line where all expenses on bribery and kickbacks are recorded. In such instance, monies said to have been appropriated for PR would be high without commensurate strategic PR activities
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By David Olakunle Solomon Today several businesses abound in every corner, every building and every available space in the city. But every business must strive to capture the minds of every prospect. You must convince every customer that you alone got the best product, services or utility store in town and
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