Home > Owambe > OPINION: Don Jazzy’s curious #AllisInOrder message as Mavin Records clock 7

OPINION: Don Jazzy’s curious #AllisInOrder message as Mavin Records clock 7

Nigerian record label, Mavin Records, home to music stars such as Dr. Sid, D’Prince, Korede Bello and Johnny Drille among others, is 7 today, Wednesday, May 8, 2019.

The label was founded May 8, 2012, by one of Nigeria’s ace music producers, Don Jazzy, following the exit of D’Banj and other acts from the defunct Mo’Hits Records. What was formerly known as Mo’Hits Records which was led by D’banj and Don Jazzy morphed into Mavin Records, and the rest they say is history.

Before the storm that resulted in the breaking up of Mo’Hits in 2012, the record label remained one of the most relevant in the Nigerian music industry and across the borders of the country. It was the platform in which the world got familiar with names such Wande Coal, Dr. SID, D’Prince and K-Switch. Recall that it was on the platform that D’Banj featured Snoop Dog on the remix of Mr. Endowed, a song that rose to become internationally relevant and dominated the airwaves for a very long time.  

Fast forward to 2012, Don Jazzy picked up the pieces and recruited young talents into the Mavins with attempts to raise the new platform to the height that Mo’Hits achieved before it bit the dust. It had in the group singers like Tiwa Savage (now left), Korede Bello, Dr SID, D’Prince,  DNA Twins, signed in the label. Songs were released by the group and singles were also released by individual acts. Despite these efforts, it would be safe to say that the achievements are yet to match that of the defunct Mo’Hits.

The group, peopled by underperforming singers (Tiwa Savage and Reekado Banks aside), struggled to find its foot since its emergence in 2012. Inconsistence has been a major crisis that has been bedeviling the group.

Adding salt to injury, one of the thriving acts in the group, Reekado Banks, in December 2018, made his exit from the group after the expiration of his 5-year contract. Just recently, frontline act, Tiwa Savage, described as the Mavin First Lady, also walked out of the record label into the warm embrace of giant international music label – Universal Music Group, an American music company that boasts of artists like Rihanna, Taylor Swift and Lady Gaga.

It may be hard to admit but the exit of the music amazon from Mavin, albeit peaceful, is a heavy blow to the group and a major threat to the success of the record label in the years ahead.

As a replacement, Don Jazzy signed Benin-based Rema, who is now described as the golden boy of the Dynasty. Rema brings into the record label talent, music ingenuity and a sound that is similar to Afropop legend, Wizkid. Interestingly, the young singer who sports a dreadlock was compared with Wizkid, a comparison that has received widespread criticism.

As Mavin Records celebrate its 7th anniversary this month, Don Jazzy made the announcement using the hashtag #AllisInOrder.

In his message on his Instagram, the Delta-born entertainer thanked fans and business partners for their love and support. He also admitted that the record label had gone through trying times, declaring that #AllisInOrder.

“We will like to say a big thank you to all our fans and business partners for the love and support through the years. Mavin is 7 today and I am sooooo proud of what we have been able to achieve. GOD has been faithful. We had some down times but I will be lying if I tell you I didn’t learn a lot from those times. Those down times made me and the team stronger and wiser than ever. I love and believe so much in my team. That been said, by the power vested in me, with so much fire in my belly, on behalf of the SUPREME MAVIN DYNASTY I say to every Mavin out there that #AllisInOrder,” Don Jazzy wrote.

While Mavin Records celebrates its septenary anniversary, fans can look out for a record label that would produce talents that would match the pace, talent and achievement of superstars like Wizkid, Davido, Olamide among others.